We’ve all come to know video content as an integral means of communication and we all deal with it on a daily basis. It’s the advertisers weapon of choice and the number one way users consume content online.
Many of you will know how important video content is with regards to your marketing efforts, but simply won’t know how to leverage it to your advantage or if it’s even right for you or your business. I’m here to tell you categorically, it is.
Hitting your targets
Let’s start with the reason you are even considering using video content. What is it that you are trying to achieve? Perhaps you’re simply looking to strengthen your brand in an industry where other businesses are utilising video or you have a story that you think is worth telling.
Either way, it’s good to drill down into why you think video is important (convincing statistics up ahead!) to fully understand what your goals are and how they can be measured. By doing this, you give your content a bigger purpose and this will set you up to produce better content be it in-house or with a media partner.
Video production and animation are excellent tools to have in your arsenal when thinking about organic / paid ads or broader marketing campaign and by having a goal to integrate this into your website you can streamline traffic, build trust and build brand affinity right on your online shop window.
Creating better user experiences
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). Users are more likely to consume your content in video form, we know this. When we shop online we expect to see products immediately, have access to high quality images, 360 degree views and videos of the product in use. This all forms part of the overall user experience.
Creating a stimulating, enjoyable and easy to navigate experience isn’t enough to get you ahead any more but is something to be expected. Video can set a tone of voice for your business immediately, and create a strong hook for the user to invest in you and your business.
People are obsessed with story telling in all cultures and walks of life, so why would you avoid telling your story online? Videos keep people on your website longer and have them experience deeper engagement. As well as being stimulating, video is extremely helpful.
Video as customer support is on the rise and you can use this to your advantage by creating a content hub or providing step-by-step guides for your users, cutting short their frustrations and anxieties.
Not convinced about the impact video has on web experiences? Take a look at some of the stats below linked to their sources:
How to get started
It’s easier than you think to get started with integrating video content on your website, be it video production or animation. With my background can I produce video content that is optimised for your new or existing website and work toward creative output with measurable results.
Interested in learning more?